Assistant Brand Manager

Role Title: Assistant Brand Manager

Location: Mumbai

Key Responsibilities:

360-Degree Marketing Campaign Execution:

• Assist in designing and executing integrated marketing campaigns across all channels, including digital, social media, TV, print, out-of-home (OOH), events, and in-store marketing.
• Ensure consistent brand messaging across all touchpoints to create a unified brand experience.

Market Research and Insights:

• Conduct market research to understand consumer behavior, preferences, and trends.

Analyze competitors

• 360-degree marketing strategies to identify opportunities and threats.

Content Development and Channel Optimization:

• Collaborate with internal teams and agencies to develop engaging, platform-specific content for digital, traditional, and experiential platforms.
• Ensure campaigns are optimized for each channel while maintaining overall campaign objectives.

Cross-Functional Collaboration:

• Work with sales, product, and design teams to align brand strategy with business goals.
• Coordinate with external agencies for creative, media buying, and PR activities.

Campaign Performance and Analytics:

• Track the performance of 360-degree marketing initiatives using KPIs such as ROI, reach, engagement, and conversion rates.
• Provide actionable insights to improve future campaigns.

Budget Management:

• Assist in managing budgets for marketing campaigns, ensuring resources are allocated effectively across all channels.
• Monitor expenditures and prepare detailed reports for stakeholders.

Event and Activation Planning:

• Support the planning and execution of experiential marketing events, product launches, and brand activations.
• Ensure all activations align with the broader marketing strategy.