Performance Marketing Manager - International

Key Responsibilities:-

Campaign Strategy and Management

• Develop and execute SEM strategies to increase online visibility, booking conversions, and brand recognition in US, UK, and LATAM.
• Collaborate with Head of Digital Marketing to align SEM campaigns with business goals and regional objectives.
• Conduct market research to understand travel behavior, booking patterns, and seasonal trends in target geographies.

Keyword Research and Targeting

• Perform extensive keyword research specific to the hospitality sector and each regional market.
• Optimize keyword targeting and bidding strategies to maximize ROI, ensuring optimal ad placements and cost-per-click (CPC).

Ad Creation and Optimization

• Craft compelling, localized ad copy that resonates with target audiences, emphasizing Oyos unique value proposition.
• Continuously A/B test ad copy, landing pages, and extensions to improve ad quality scores, CTR, and conversion rates.

Performance Analysis and Reporting

• Monitor, analyze, and report on SEM campaign performance, focusing on KPIs such as CTR, CPC, ROAS, and booking conversions.
• Use data-driven insights to refine bidding strategies, adjust budget allocations, and enhance campaign effectiveness.

Collaboration with Cross-functional Teams

• Partner with SEO, content, and creative teams to ensure an integrated digital marketing strategy.
• Collaborate with web development team to ensure optimized landing pages and UX that align with SEM goals.

Budget Management

• Oversee and manage a substantial SEM budget, ensuring efficient allocation across geographies to maximize impact and adhere to budget constraints.

Stay Current with SEM Trends

• Keep updated on industry trends, emerging platforms, and new SEM tools for competitive advantage.
• Participate in regular training and development to maintain SEM best practices, especially within the hospitality industry.

Qualifications

• 3+ years of experience managing SEM campaigns.
• Proven track record in managing SEM campaigns in Domestic/international markets.
• Proficiency in SEM platforms like Google Ads and Microsoft Advertising; experience with Google Analytics and Google Tag Manager.
• Strong analytical skills with the ability to interpret complex data for actionable recommendations.
• Excellent communication skills and a collaborative approach to working with cross-functional teams.