Head of Marketing

Shift Timing: 02:00 PM - 11:00 PM / 04:00 PM - 01:00 AM (Monday - Saturday).

Job description

Roles and Responsibilities:

• Develop a stand-out and highly effective brand communications strategy that delivers our brand purpose and amplify it across various platforms
• Create thought leadership content to build and promote it in the higher ed space
• Responsible for coordinating the brand and attending various conferences nationally and globally
• Generating and scouting for speaking opportunities from industry to promote the brand
• Manage conference schedules and activities around events
• Collaborate with the other marketing functions like creative, and digital to develop impactful brand-led marketing campaigns aligned to the business's brand strategy
• Design and co-ordinate media campaigns, advertising and all kind of PR visibility on print, online and social media
• Participate with Partnerships teams to write compelling content for RFPs, pitch decks, proposals, reports, presentations, newsletters, training materials and other marketing related assets
• Closely monitor and handle various channels including chat, website form fills, emails, inbound calls, and social media, and respond to prospects in a timely and accurate way
• Maintain comprehensive details of all contacts, leads, and opportunities on Openmind database
• Communicate with prospects through outbound calls and emails, qualify them, setup meetings, send reminders, and ensure they are able to join the meetings
• Prepare and maintain a comprehensive conference calendar for the assigned region and be accountable for all conference related activities
• Plan and implement logistics for on-site and online conferences, and co-ordinate with all the company representatives for smooth execution of conference
• Communicate with prospects visiting the exhibit booth, provide them with the relevant information, setup meetings and follow up as per the cadence
• Participate in online video demos
• Build strong partnerships with prospects, such as the leadership team, department chairs, and faculty members in universities and colleges
• Other tasks as assigned.

Skills and Requirements

• A Masters degree in Marketing, Journalism, Communications, or related field
• 10+ years of proven experience in a marketing capacity, conducting online marketing, or brand marketing, preferably from eLearning or education industry
• Ability to work independently with little or no daily supervision
• Extremely creative, good time management skills, including prioritizing, scheduling, and adapting as necessary
• Excellent command of English and fluent writing style
• Interest and ability in online communications and developing communications content
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
• The ability to work in a fast-paced environment