Dy.Manager /Manager - Brand

Role & responsibilities

- Drive brand Concreto & Double Bull in Targeted market

- Plan & execute media plan aligned with sales target to achieve AOP

- Bring in innovation in Media to break clutter & stand out in media

- Ensure SOE in Concreto Markets

- Maintain brand salience across target market

- Creative brand story & amplify across

- Drive consumer scheme to drive premium product volume

- Innovative media to reach influencers & customers

- Ensure improvement in brand equity score in annual Nuview survey with dealers & customers

- Develop innovative content for digital marketing

Preferred candidate profile

• Exposure in modern building material industry
• Located in Mumbai
• Immediate joiner