NMIMS - Associate - BTL Marketing & Activation (2-5 yrs)

This incumbent will be responsible for creating on-ground awareness for the brand and help generate leads within the respective regions at NGA SCE.

- You will also be responsible for managing and coordinating the work of our marketing team in the region.

Key Responsibilities :

- Planning and Implementation of Regional Events, Activations and other BTL Activities.

- Campaign Ideation and execution of Qualifying B2B Activations.

- Financial Estimation and Management for Activities.

- Define Key Goals, Guidelines for each campaign, market and ensure deliveries.

- Anonymous Market Visit- s, Audit, Check, etc. to identify lapses, report them and take corrective actions.

- Creative Planning and Execution for Regional Activations, POS, etc.

- Prepare Reports for all activities.

- Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities

- Ensure timely preparation of all MIS reports, analyses; reviews them and highlights variances, if any to HOD.

- Conduct market research to determine the most profitable target audience and promotion approach; produce and execute marketing plans.

- Research potential competitors and evaluate competitive positions based on marketing opportunities.

Requirements - Skills & Competencies :

- Good written and verbal communication & analytical skills

- Proactive and Go-Getter Attitude

- Flexible and adaptable to work in a matrix environment

- Brand Communication Understanding

- Negotiation skills & ability to deal with multiple vendors

- Highly organized with a creative eye for detail

- Proven experience as BTL, Activations and events

Requirements - Education & work experience :

- Graduate or PG/MBA in Mass Media/Marketing Communication/Advertising or equivalent

- 2 to 5 years of experience in Events Organization and Execution, Marketing and Business Development.

- Solid background in direct response/acquisition marketing.

- Knowledge of Internet marketing and content management systems.

- Solid understanding of sales and marketing functions.