Manager - Marketing & Sales (2-6 yrs)

1. BTL Strategy Development :

- Create BTL marketing strategies aligning with overall marketing and business goals.

- Identify and prioritize target audiences for BTL campaigns.

2. Campaign Planning and Execution :

- Plan and execute BTL campaigns, including events, door-to-door, sponsorships, in-store promotions, and direct marketing.

- Coordinate with internal teams and external vendors for successful campaign execution.

3. Budget Management :

- Manage the BTL marketing budget and track campaign expenses.

4. Creative Content Development :

- Work with the creative team to develop BTL marketing materials such as brochures, flyers, and promotional items.

5. Event Management :

- Oversee all aspects of events, including logistics, setup, staffing, and follow-up.

- Ensure a seamless and memorable experience for attendees.

6. Data Analysis and Reporting :

- Monitor BTL campaign performance and use data insights for improvements.

- Generate reports on the ROI and effectiveness of BTL efforts.

7. Vendor and Partner Management :

- Maintain relationships with BTL vendors, agencies, and partners.

- Negotiate contracts to maximize value.

8. Compliance and Legal Requirements :

- Ensure all BTL activities comply with relevant laws and regulations.