Trainee/Officer - Marketing (1-3 yrs)

Currently we have an opening- for Trainee/Officer - Marketing with our client located at Vile Parle, Mumbai. Please go through the below- job- description.-

Company Profile :

Our Client is one of the renowned FMGC brands in India. They are- host of other very popular brands. They are Committed to build the legacy with passion and Integrity by providing innovative, high-quality, great value products within India and across the globe.

Position Title: Trainee/Officer - Marketing (1 Year Contract) (TMS Payroll)

Qualifications: Graduation/Postgraduates in Marketing

Experience: 1 - 3 Years

Job Location: Vile Parle, Mumbai

Key Responsibilities:

Product Development and Branding:

New Product Launches : Ideation and coordination for new products targeting export and overseas markets.

Packaging Design : Overseeing packaging design and branding strategies for line extensions and new launches.

Collaboration : Working closely with Quality Assurance and other agencies to ensure product and design standards.

Business Development : Discussing new business prospects, including negotiations on pricing, costs, delivery, and specifications.

Media Planning :

Strategic Coordination : Collaborating with media agencies to develop and execute broadcasting plans for commercials.

Budget Management : Analyzing media landscapes and working on cost management to stay within defined budgets.

Creative Input : Providing feedback on storyboards and launching new television commercials for high-end brands to create market buzz.

Report Analysis :- Gather and compile media reports from multiple sources (TV, radio, digital, print).

Organize and categorize data for effective analysis and reporting.

Performance Analysis :

- Evaluate key performance indicators (KPIs) such as reach, impressions, engagement rates, and conversion rates.

- Conduct comparative analyses of different campaigns and time periods to identify trends.

Collaboration:

- Work closely with marketing, creative, and media planning teams to ensure alignment on goals and strategies.

- Coordinate with external media agencies for campaign performance insights.

ATL/BTL Activations:

Campaign Management: Handling TV, radio, OOH, and digital campaigns tailored for first-world and overseas markets.

Agency Negotiations: Negotiating with agencies for campaign plans and evaluating them against budget needs.

Creative Activations: Planning and executing point-of-purchase (POP) activations, ensuring creative promotional strategies enhance brand visibility and product differentiation.

Financial Oversight (SAP):

Expense Validation: Verifying and validating promotional spending on a monthly basis.

Procurement Processes: Raising purchase requisitions and orders and verifying broadcasting channel bills.

Vendor Management: Ensuring timely delivery from vendors and managing payment processes.

Export Data Management (APEDA):

Data Recording: Maintaining accurate export data monthly to leverage incentives for the company.