Marketing Trainee/Officer

Position Title: Trainee/Officer Marketing (1 Year Contract) (TMS Payroll)

Qualifications: Graduation/Postgraduates in Marketing

Experience: 1 - 3 Years

Job Location: Vile Parle, Mumbai


Key Responsibilities:


Product Development and Branding:

New Product Launches: Ideation and coordination for new products targeting export and overseas markets.

Packaging Design: Overseeing packaging design and branding strategies for line extensions and new launches.

Collaboration: Working closely with Quality Assurance and other agencies to ensure product and design standards.

Business Development: Discussing new business prospects, including negotiations on pricing, costs, delivery, and specifications.

Media Planning:

Strategic Coordination: Collaborating with media agencies to develop and execute broadcasting plans for commercials.

Budget Management: Analyzing media landscapes and working on cost management to stay within defined budgets.

Creative Input: Providing feedback on storyboards and launching new television commercials for high-end brands to create market buzz.

Report Analysis:Gather and compile media reports from multiple sources (TV, radio, digital, print).

Organize and categorize data for effective analysis and reporting.

Performance Analysis:

Evaluate key performance indicators (KPIs) such as reach, impressions, engagement rates, and conversion rates.

Conduct comparative analyses of different campaigns and time periods to identify trends.

Collaboration:

Work closely with marketing, creative, and media planning teams to ensure alignment on goals and strategies.

Coordinate with external media agencies for campaign performance insights.

ATL/BTL Activations:

Campaign Management: Handling TV, radio, OOH, and digital campaigns tailored for first-world and overseas markets.

Agency Negotiations: Negotiating with agencies for campaign plans and evaluating them against budget needs.

Creative Activations: Planning and executing point-of-purchase (POP) activations, ensuring creative promotional strategies enhance brand visibility and product differentiation.

Financial Oversight (SAP):

Expense Validation: Verifying and validating promotional spending on a monthly basis.

Procurement Processes: Raising purchase requisitions and orders and verifying broadcasting channel bills.

Vendor Management: Ensuring timely delivery from vendors and managing payment processes.

Export Data Management (APEDA):

Data Recording: Maintaining accurate export data monthly to leverage incentives for the company. Key Skills:

Digital Marketing Proficiency: Basic understanding of SEO, SEM, social media platforms, and email marketing tools.
Market Research Skills: Ability to gather and analyze data to understand market trends and customer needs.
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