Trainee - Marketing - Mumbai

JOB DESCRIPTION - INTERNSHIP - MARKETING

• Project Title: Marketing Support for Research and Lead Generation Campaigns
• Company: Nexdigm Private Limited
• Department: Marketing & Communications
• Requirement: Intern
• Location: Mumbai
• Stipend: 15, 000/-
• Duration: 3 to 6 Months

Key Deliverables:

• Prospects and Markets for the Service Offerings/Practices at Nexdigm.
• Database Management and Research for Marketing Campaigns.
• Knowledge of the marketing process and the workings of integrated campaigns.
• Attention to detail and analytical skills.

Phase 1 - Research and Database Management: (6 weeks)

• To support lead generation campaigns, including identifying target demographics, and building databases.
• Digital campaigns and optimization tactics for improved results.
• Cleaning the existing CRM marketing database to ensure data accuracy.
• Relevant events to attend through research and maintaining master data for event tracking and analysis.

Phase 2 - Strategy Development & Campaign Support: (6 weeks)

• Analysis and research for further use to build campaign frameworks.
• Deriving insights from the database to optimize marketing strategies and campaign approaches.
• Lead generation, digital and other marketing campaigns.
• Pre-event and post-event activities for sponsored/hosted events, including webinar activities.
• Creating business cases, post-event report generation, and analysis, including data cleaning and drafting post-event communications.

Phase 3 - Final Presentation and Report Submission (1 week)

Qualifications:

• Bachelor s or Master s degree program in a related field.
• Familiar with Microsoft Excel or similar data analysis tools.
• Research skills with the ability to gather and analyze data from various sources.