Digital Marketing Lead ( B2B )

7+ years experience in Digital Marketing(B2B), 5+ years experience in leading and managing teams particularly in the service domain

Bachelors degree in Marketing, Business, or a related field

We are looking for a Digital Marketing Lead (B2B) to develop and execute a comprehensive marketing strategy across social media, the website, digital channels & other platforms. You will be responsible for developing and executing effective lead generation strategies to attract, convert & nurture high-quality leads.
Your primary goal will be to leverage a variety of digital channels (e.g., SEO, SEM, content marketing) to drive traffic and generate leads, elevate NetBramhas brand, enhance visibility & drive consistent month-over-month lead generation within our Ideal Customer Profile (ICP).

Role & Responsibilities
A Digital Marketing Lead must possess a strategic mindset, technical proficiency & strong leadership skills to drive growth, engagement and brand visibility.

Strategy & Analytics:
Lead Generation Strategy and Execution Own and implement effective lead generation strategies to attract, engage & convert prospects into high-quality leads.
Marketing Strategy Development Crafting data-driven marketing plans aligned with business goals.
Performance Tracking & ROI Analysis Measuring success through KPIs, Google Analytics & conversion tracking.
A/B Testing & Experimentation Continuously optimizing digital strategies & initiatives based on data-driven insights.

Digital Channels Mastery:
Content Marketing Develop engaging content for social media, drive buzz & brand visibility.
Brand & Brand marketing Own & enhance NetBramhas brand presence through strategic brand marketing initiatives, ensuring strong visibility & engagement across digital channels.
SEO & SEM Strong grasp of organic strategies to drive website traffic.
Social Media Marketing Build and grow brand presence across all social media platforms.
Email & CRM Marketing Proficiency in automation tools.

Tools & Tech Expertise:
Google Suite
Marketing Automation (CRM, email marketing tools etc.)
Social Media Management
SEO & Analytics (SEMrush etc.)

Leadership & Collaboration:
Team Management & Mentorship Leading and nurturing marketing teams for high performance.
Cross-Functional Collaboration Working with design & sales teams to align marketing efforts.
Stakeholder Communication Presenting data-backed insights & strategies to leadership.

Must have Skills
Extensive hands-on experience in driving B2B lead generation in the service industry.
Must be a strategic thinker who can generate impactful ideas & drive meaningful value.
Expertise in digital marketing channels & analytics.
Strong business acumen with the ability to solve problems in complex environments.
Excellent verbal & written communication.