Brand Manager

About Mudrex

At Mudrex, we are reshaping how India invests in cryptocurrencies. We are a fast-growing investment platform trusted by crypto enthusiasts across the country. Our young, driven team is on track to become one of Indias top crypto exchanges. We blend cutting-edge technology with deep market insights.

Backed by top-tier investors and industry experts, we are transforming the future of crypto investments in India. We value flexibility, transparency, and continuous innovation. Join us on this exciting journey to revolutionize digital finance.

The Role

As our Brand Manager, youll be the voice of Mudrex. Youll shape our brand story and keep our messaging fresh. Your role spans both ATL (Above The Line) and BTL (Below The Line) activities. You will work closely with creative teams, product experts, and sales folks. Your work will mix clear strategy with a dash of quirk.

Key Responsibilities

• Brand Strategy:
  Develop and implement strategies that tell our story.
  Ensure our messaging is clear and consistent.

• Campaign Management (ATL BTL):
  Plan and launch engaging marketing campaigns.
  Manage both ATL and BTL activities while tracking results.

• Cross-Functional Collaboration:
  Work with teams across the company.
  Keep our brand image consistent everywhere.

• Digital Presence:
  Oversee social media and online content.
  Use digital channels to connect with our audience.

• Performance Analysis:
  Track, report, and learn from campaign results.
  Adjust strategies based on data insights.

• Market Research:
  Stay updated with industry trends.
  Listen to customer feedback and act on it.

What We re Looking For

• Experience:
  2-3 years in brand management or a related role.
  Experience in Fintech or cryptocurrency is a strong plus.

• Communication Skills:
  Clear, engaging, and effective in both writing and speaking.
  Ability to craft a compelling brand story.

• Creativity Quirk:
  A creative thinker with a hint of quirk.
  You deliver professional results with a fresh perspective.

• Digital Savvy:
  Familiarity with social media and digital marketing tools.
  Basic analytics skills are a plus.

• Team Player:
  Collaborative and ready to thrive in a fast-paced setting.

• Attention to Detail:
  Meticulous in planning and execution.
  You balance creativity with precision.

What You ll Get

• A vibrant workspace where creative ideas blend with smart strategies.

• The chance to shape the future of our brand.

• A culture that values hard work and a good sense of humor.

• Competitive salary and benefits