Brand Manager, Social Media & Content

About the Company:

DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. Over time we have evolved into an organization that is driven by a singular mission - to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.

At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. We are backed by Tier 1 VCs and many prominent angels. They believe in the vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together.

The Brand Manager, Social Media Content, will be responsible for DrinkPrime s brand presence across social media, content strategy, and campaign management. This role requires a deep creative and content understanding to ensure DrinkPrime s communication remains engaging, impactful, and aligned with our key value propositions.

This role requires experience in developing brand narratives, launching digital campaigns, and collaborating with content creators and designers to amplify DrinkPrime s presence.

1. Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X, YouTube) to enhance brand visibility and engagement.

2. Plan and manage brand campaigns, product launches, and city expansions from ideation to execution while ensuring alignment with business objectives.

3. Work closely with designers, video creators, and agencies to craft compelling content that resonates with our audience.
4. Own content strategy and brand storytelling, ensuring messaging is consistent with DrinkPrime s tone, values, and key differentiators.
5. Monitor and analyze campaign performance using social media insights, analytics tools, and industry benchmarks to optimize future efforts.
6. Collaborate cross-functionally with Performance Marketing, Product, and Tech teams to align branding efforts with growth initiatives. Stay updated on trends, a

1. 3+ years of experience in Brand Management, Social Media, or Content Marketing.

2.Strong creative and content sensibility, with the ability to conceptualize engaging brand campaigns.

3.Proven track record of managing successful digital campaigns and social media growth.

4.Experience in agency coordination, influencer marketing, or community building is a plus.

5.Excellent project management skills with the ability to juggle multiple campaigns simultaneously.

6.MBA in Marketing or relevant field preferred.