Brand Manager

Job Title: Marketing & Branding Manager (Food & Beverage Industry)
Location: Bangalore
Experience: 0 - 3 years
Employment Type: Full-time

About the Role:

We are looking for a passionate Marketing & Branding Manager to drive the growth and
positioning of our food brands across categories such as sweets, savouries,
condiments, and coffee. This role requires a dynamic professional with a deep love for
food, a keen eye for design, and a strategic mindset to craft compelling brand narratives.
The ideal candidate will work closely with top branding, marketing, and design
agencies to build and elevate our brand presence, ensuring consistency across all
touchpoints.

Key Responsibilities:

Brand Building & Strategy

Develop and execute brand positioning and architecture strategies for multiple
food categories.
Partner with leading branding and marketing agencies to create a cohesive
brand manual that defines visual identity, messaging, and tone of voice.
Drive brand storytelling that connects with consumers on an emotional level
and enhances brand recall.

Marketing & Campaigns

Conceptualize and execute integrated marketing campaigns across digital,
retail, and experiential platforms.
Collaborate with creative teams and agencies to develop high-impact social
media content, advertising campaigns, and influencer partnerships.
Manage marketing budgets and optimize spend for maximum ROI.

Packaging & Creative Development

Lead packaging design and innovation to ensure product differentiation and
premium appeal.
Work with designers, agencies, and suppliers to bring unique packaging concepts
to life that enhance shelf visibility and brand perception.
Ensure adherence to regulatory and industry guidelines for packaging and
product claims.

Content Creation & Digital Presence

Oversee photoshoots and videoshoots for the product portfolio, ensuring
high-quality assets for online listings, e-commerce, and marketing campaigns.
Develop content strategies that highlight product uniqueness and brand values.
Optimize digital assets for e-commerce platforms, ensuring compelling product
descriptions and imagery.

Consumer Insights & Market Trends

Conduct market research and competitive analysis to identify emerging trends in
food branding and consumer preferences.
Use data-driven insights to refine marketing strategies and enhance consumer
engagement.
Build community engagement through interactive and innovative content.

What We are Looking For:

0 - 3 years of experience in brand marketing, FMCG, or the food industry.
Passion for brand strategy, marketing campaigns, and packaging design.
Interest in working with branding, marketing, and design agencies.
A deep love for food and an understanding of food culture and consumer trends
is a good to have
Hands-on interest in photoshoots/videoshoots for food brands.
Strong organizational and project management skills with a willingness to learn.

Why Join Us?
Work with an innovative and passionate team that values creativity and
excellence.
Be part of a fast-growing food brand with a strong legacy and future vision.
Opportunity to shape the identity of leading food categories and create
meaningful impact.
Competitive salary and growth opportunities within the organization.

If you are a food lover with a knack for branding and marketing, and you want to build
something truly special, we’d love to hear from you!

Apply Now!