Brand Manager

Market & Consumer Understanding: Analysing the evolving competitive landscape, industry trends & brand positioning. Thorough understanding of the consumer triggers, barriers, etc.

New Products Launch Success: Designing and executing new product launch playbook for success across different channels D2C, marketplaces, offline.

Communication Development: Ownership of messaging across all consumer touchpoints.

Data Analytics: Actively driving measurement & learnings for various marketing initiatives.

Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors.

Customer Lifecycle management

Define and manage the retention communication strategy using a mix of platforms like Text messages, WhatsApp, and emailers.

Own new initiatives to improve and increase customer retention and open up new channels for retention.

Own the mandate for customer lifecycle, their purchase journey, customer retention, and loyalty: define & draw out the content strategy for paid mediums.

Manage internal and external creative teams to achieve business goals.

Measure and assess ROIs & OKRs for all campaigns.

New Product Launches.

Develop comprehensive communication strategy for new product launches and executing it for various marketing mediums.

Compensation

Consistent with industry standards & based on a comprehensive interview.

Experience

2-3 years of experience in Brand Management, Consumer Marketing, & digital marketing.

Prior experience in direct-to-consumer marketing.

Self-driven, enthusiastic team player with the ability to manage multiple projects simultaneously.

Excellent stakeholder management.

Analytical bent of mind comfortable around digital data to enable better decision making for brand benefit.

Passionate about building lovable consumer brands.