Retention Marketing Specialist - Personal Care/FMCG (1-3 yrs)

We are seeking a strategic and results-driven Retention Marketing specialist to join our team in Delhi (Okhla). The ideal candidate will have a strong background in customer retention strategies, email marketing campaigns, and customer service within the personal care or FMCG sector.

Key Responsibilities :

- Develop and implement retention marketing strategies to enhance customer loyalty and reduce churn.

- Create, manage, and optimize email marketing campaigns targeting existing customers to drive engagement and repeat purchases.

- Analyze customer data and behavior to identify trends and opportunities for retention initiatives.

- Collaborate with cross-functional teams to design and execute personalized customer experiences and loyalty programs.

- Monitor and report on key performance metrics related to retention efforts and email campaigns, providing insights and recommendations for improvement.

- Respond to customer inquiries and feedback promptly, ensuring high levels of customer satisfaction.

- Stay updated on industry trends and best practices in retention marketing and customer engagement.

Key Skills :

- Strong understanding of retention marketing principles and strategies.

- Proficiency in email marketing platforms and tools.

- Excellent customer service and communication skills.

- Analytical mindset with the ability to interpret data and generate actionable insights.

- Creative problem-solving skills and attention to detail.

- Ability to work independently and collaboratively within a team.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience in retention marketing or customer service, preferably in the personal care or FMCG industry.

Benefits :

- Competitive salary and benefits package.

- Opportunities for career advancement and professional development.

- A dynamic work environment that values innovation and teamwork.