Manager - Social Media Marketing (4-6 yrs)

As a Social Media Marketing Manager for a manufacturing company, your performance will be evaluated based on the following KPIs:

Engagement Rate :

- Measure the percentage of audience interactions (likes, shares, comments) relative to total followers or reach across social media platforms.

- Target an engagement rate of at least 5% per post.

Follower Growth Rate :

- Track the increase in followers on company social media accounts monthly.

- Aim for a growth rate of 10% per quarter.

Content Reach and Impressions :

- Monitor the number of people who see your content (reach) and the total number of times your content is displayed (impressions).

- Set a goal to achieve a minimum of 20,000 impressions per month across all platforms.

Lead Generation :

- Measure the number of leads generated through social media campaigns.

- Establish a target for at least 50 qualified leads per quarter.

Conversion Rate :

- Analyze the percentage of social media traffic that converts to desired actions (e.g., inquiries, downloads).

- Aim for a conversion rate of at least 3% from social media channels.

Campaign Performance :

- Evaluate the success of specific social media campaigns based on predefined objectives (e.g., brand awareness, product launches).

- Target a 15% increase in brand mentions during campaign periods.

Customer Feedback and Sentiment :

- Monitor and assess customer feedback on social media, focusing on sentiment analysis (positive, negative, neutral).

- Strive for a sentiment score of at least 80% positive feedback.

Ad Performance :

- Track the performance of paid social media ads (CTR, CPC, ROAS).

- Set a target for a Click-Through Rate (CTR) of 2% and a Return on Ad Spend (ROAS) of at least 4:1.

Website Traffic from Social Media :

- Measure the amount of website traffic driven from social media channels.

- Aim for a minimum of 25% of overall web traffic to come from social media sources.

Collaboration and Cross-Departmental Projects :

- Evaluate contributions to collaborative projects with other departments (e.g., sales, product development).

- Set goals for participating in at least 2 cross-functional projects per quarter.