Lead - Digital Marketing - Automation/Real Estate/BFSI/Healthcare (3-5 yrs)

Lead - Digital Marketing

Responsibilities:

- Plans and executes all web, performance based advertising campaigns, SEO/SEM, social media platform management and ORM.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Designs, builds, and maintains our social media presence - preparing content calendar, working with designers and video editors for creative development and disseminating creatives across social platforms.

- Website measurement and monitoring of traffic, lead generation, UI/ UX development with website vendor.

- Online Reputation management monitoring brands sentiments & response management.

- Collaborates with internal teams/ IT teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners."