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Business Intelligence Analyst
Minimalist
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Monitor and analyse advertisement performance metrics (CTR, CPM, ROAS,
impressions, etc.) across various platforms.
Evaluate ad spend efficiency, audience engagement, and conversion rates.
Develop and manage dashboards to track performance across brands, channels, and
campaigns.
Analyse branding campaign effectiveness, identify key success factors, and assess
ROI.
Provide post-campaign analysis reports with actionable insights to optimise future
campaigns.
Leverage analytics to recommend brand positioning and messaging strategies based
on data insights.
Conduct competitive benchmarking to identify gaps and opportunities for
differentiation.Ensure data accuracy, consistency, and timely reporting to
stakeholders.
Integrate data from different sources (Google Analytics, Meta Ads, CRM, etc.) for
real-time insights.
Generate insights on brand health, competitive positioning, and consumer trends.
Present findings and recommendations through visualisations (PowerPoint, Power
BI, Tableau, etc.)
Employment Type: Full Time, Permanent
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Campus Placement
60%
20%
20% candidates got the interview through other sources.
Moderate
Confidence
?
Moderate Confidence means the data is based on a sufficient number of responses received from the candidates
What people at Minimalist are saying
What Minimalist employees are saying about work life
based on 80 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Minimalist Benefits
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