Minimalist - Growth Role - Performance Marketing (1-3 yrs)

Growth - Performance Marketing

Job Description:

- Growth Strategy Development: Define and implement the growth strategy for customer acquisition, activation, retention, and monetization, aligning with the company's overall business objectives.

- Data-Driven Analysis: Use data and analytics to identify growth opportunities, customer behavior trends, and key performance indicators (KPIs) to drive decision making.

- Marketing Campaigns: Develop and execute multi-channel marketing campaigns (SEO, SEM, paid social, email, influencer marketing, etc.) to drive traffic, increase conversions, and enhance brand visibility.

- Plan and execute performance marketing campaigns across channels like Google Ads, Facebook, Instagram and Ecommerce platforms.

- Analyze audience behavior and refine targeting strategies to ensure maximum ROI.

- Product Growth: Collaborate with the product team to identify and prioritize product improvements and new features that will drive user growth and engagement.

- A/B Testing & Experimentation: Lead A/B testing initiatives and experiments to optimize conversion rates, user experience, and campaign performance.

- Partnerships & Collaboration: Establish strategic partnerships and collaborate with internal teams to leverage opportunities for growth.

- Plan and manage budgets for paid campaigns, ensuring optimal allocation and cost efficiency.

- Budget Management: Manage the growth budget effectively, ensuring a high return on investment (ROI) for all growth initiatives.

- Performance Tracking: Monitor, analyze, and report on growth performance and provide actionable insights for continuous improvement.

- Team Leadership: Mentor and lead a team of growth marketers and analysts, fostering a data-driven and innovative culture.