Regional Sales & Distribution Manager - FMCG - West (3-6 yrs)

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description :

- We are actively seeking a Regional Sales and Distribution Manager (RSDM) West for our esteemed client in the FMCG industry, particularly.

Client Details:

- Our client is a leading multinational corporation in the FMCG sector

Description:

Team Management:

- Manage the Regional SDM team covering diverse responsibilities from Merchandising, Training, Sales Planning and MIS

- Ensure team deliverables are in line with Commercial Strategy and ensures regional needs are catered to

- Use team and regional connect to enhance/customize national plans for regional execution

Sales Planning:

- Customize, implement, & track trade & marketing business drivers on field to help improve the business extraction within CTS

- Enrolment and restructuring of Channel loyalty programs from time to time

- Own the monthly BPP process execution at the regional level

- Periodic Manpower resource planning and infra planning for the Sales Teams.

- PSR/SSR/ISR/Merchandiser/Promoters) - identify gaps/ bottom boxing etc

- Regional initiatives/ projects - Identify specific gaps and Conceptualize and Drive projects at a Brand x Channel x Geography level for the Region

MIS:

- Support the Sales team with robust and timely MIS Reports and Dashboards on key sales KPIs (distribution/ focus products) and New launches in the region

- Nielsen benchmark on strategic brands and check progress intermittently

- Own the deployment of DMS (Suvidha) and SFA (Suvidha Mobile/Parinaam/Proanto) solutions. Feedback the HO teams with development opportunities.

- Regional intelligence on competition tracking and liaison with HO SDM/Marketing

C1 - Internal use

Administration:

- Timely HO submissions on incentives/program performance/Key accounts data for timely program payouts and sales incentive processing (both for on-roll and secondary sales force)

- Month sales secondary closures in alignment with the sales team and HO coordinator/IT

Merchandising:

- Merchandising/dominance executions of Program stores and unpaid visibilities

- Agency/3P management

- POSM Movements and utilisation tracking.

- Initiative/Events calendar for the region

- MT installations and maintenance

Sales Training:

- Identification of training needs of the secondary sales force

- Quarterly training calendar (OJT/classroom) and organising quarterly annual meets (QAMs) to roll out the quarter broad plan till the last mile

- New Joinee product training

- On ground execution check of new initiatives (Suvidha Mobile/MSS etc)

- Secondary sales force evaluation and attrition data

Profile:

A successful RSDM West should have:

- MBA Tier 1/Tier 2 Batch of 2018 to 2021 only

- Only core FMCG talent will be considered

- Should have done a strategic sales development/transformation role