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Merck

Compare

4.2

based on 287 Reviews

114 Merck Jobs

Senior Specialist/Specialist

Merck Ltd

4.2

based on 287 Reviews

4-9 years

Bangalore / Bengaluru

1 vacancy

Senior Specialist/Specialist

Merck

posted 2mon ago

Job Role Insights

Flexible timing

Key skills for the job

Computer Networking Consulting Business Administration Event Planning Marketing Communication Marketing Analytics

+ 3 more

Job Description

Sets up and executes display, programmatic display, and video campaigns
Owns technology platforms, such as DV360 or similar tools used under the business
Develops impactful digital marketing strategies and implements efficient processes
Drives change by creating standardized and automated campaign approaches to enhance efficiency in campaign execution and customer targeting
Plans, manages, and reports on budgets and spending
Collaborates with eBusiness and data experts to elevate channel capabilities and support business needs
High networking capability with focused modalities, MarCom, and digital marketing teams
Serves as the go-to person for digital display campaigns, staying on top of technology and market trends and sharing this knowledge with the broader organization
Acts as a reliable partner for stakeholders, educating them on digital media capabilities
Plans, implements, and executes programmatic display and video campaigns to reach customers in digital channels, targeting specific profiles, interests, and behaviours
Develops standardized and automated campaign approaches to improve campaign execution efficiency
Coordinates with internal teams such as MarCom, focused modalities, digital marketing analytics, E2E web experience team, and franchises
Cooperates with external partners, including media agencies, publications, and consulting agencies
Up to date on technology and market trends in digital display and programmatic campaigns and shares insights with the organization
Plans, manages, and reports on budget and spending related to digital display and programmatic campaigns
Bachelor s/ master s degree in marketing / Communication / Business Administration or a related field
Minimum 8-12 years of experience in relevant fieldGoogle Ads Certification-desirable
Certified Digital Marketing Professional-preferred
Adequate experience in digital media and programmatic campaign management
Proficiency in developing digital marketing approaches and processes
Experience in creating standardized and automated campaign approaches to enhance efficiency
Proficiency in setting up and executing display, programmatic display, and video campaigns
Experience with technology platforms like DV360 or similar
Strong collaboration skills with internal teams (eBusiness and data experts) and external partners Strong understanding of business targets, stakeholder needs, and translating them into efficient campaign setups
Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners
Familiarity with marketing tools and software, as well as industry-standard practices for event planning and marketing
Strong organizational skills with the ability to manage multiple tasks and projects simultaneously
Result Driven