Marketing - Functional Expert

We are in the process of building up this team and need hard core professionals with strong fundamentals and diversity to be able to interface and contribute to this objective in diverse business units

,JobDescription:[The incumbent will work closely with the business venture teams to define, develop and execute marketing strategies of the business ventures to unleash full potential and leverage all the strengths

The aim will be to transform marketing with a practical, proven combination of analytics, customer-centric data insights

Prioritizing marketing spends, defining the right messages for end customers, and finding the best mix for advertising/ communication will be important

Actionable insights coupled with diverse domain expertise / industry knowledge will help the Company benefit from sustainable and profitable growth

Analyse the maximum potential of any target business opportunity- primarily India centric but with global vision

Carry out SWOT analysis and identify opportunities for improvements through gap analysis- product / channels / coverage / organisation etc

Based on such study and analysis, develop a marketing vision and roadmap strategy outlining major strategic actions needed to realise the potential in the form of profitable business growth

Develop action plan and strategies working closely with the business venture teams based on above analysis and monitor and implement through the business teams with end result responsibilities

Identify need for engaging any external agencies or experts, work with business team to evaluate and engage such external agency and monitor project implementation to ensure the end objectives are met within the target timeline and budgets

Provide strategic inputs to key business partners annual/ quarterly marketing plans

Share ideas and focussed marketing solutions aligned to the understanding of the business ventures and its end customers needs and behaviours

Benchmark against top marketers integrate traditional and digital marketing to help the business ventures deepen customer relationships, find new markets and create exceptional value

],amongother:[Carry out a comprehensive assessment of the market backed by research and analytical capabilities to provide insights on market size, growth drivers, emerging current trends, competitive landscape, threats from substitute products and technologies etc

Help develop a strong product strategy and product roadmaps to leverage the fundamental strengths of the business venture

Help develop a robust brand strategy and guide its implementation

Advise on appropriate brand positioning, architecture, delivery across all customer touch points etc

Articulate the go-to-market strategy in keeping with customer competitor insights

Define value proposition for various segments, distribution channels, pricing and work closely with the business ventures to implement the same to achieve desired outcomes

Proactively identify ways for the business to gain competitive advantage through product differentiation, marketing opportunities including print, digital solutions, advertising, social media etc

Define the digital marketing goals/ objectives and aid the development of the different digital assets: web, mobile app etc

Help the business venture build sales and marketing capabilities

Assist with inputs on the Marketing/ Sale structure, roles responsibilities, incentive plans, training, KPIs among others

Mobilize creative and technological capabilities to design lead generation and other core marketing capabilities

Measure, improve help personalize every element of customer experience

Design and conduct relevant customer feedback satisfaction surveys

Wherever required act as a bridge between marketing and product teams to ensure coherent product roadmaps and successful product launches and communication

Create and publish various dashboards/ reports and keep all stakeholders updated with relevant information

Specifically track and assess the ROI of marketing initiatives

Recruit, induct, appraise and work seamlessly with Consultants who are onboarded from time to time ensuring smooth delivery of the project within scope, timelines and budgets

Develop self- sustaining organisational capabilities within each of the business ventures to take care of execution of strategic actions and empowerment of the individual business venture teams led by respective business venture heads