McDonalds - Assistant Manager - Social Media/Digital & Community Engagement (4-6 yrs)

Job Title: Assistant Manager - Social Media, Digital and Community Engagement

Function: Marketing

Sub Function: Brand & Category

Location: Mumbai

Job Summary:

- To manage the owned assets of McDonald's: social media, websites and other such assets to grow online discovery and engagement.

- To drive creative best practices in digital content creation - both social & performance marketing.

- To drive brand affinity through occasion & moments-marketing and collaborations with relevant platforms.

- Organizational Relationship & Reporting Structure.

Reporting To Head - Brand & Category marketing

Direct Reports: None

Job Responsibilities:

Areas of Responsibility Description of responsibility:

Planning/ Strategy:

- To develop the owned assets (social handles, website etc) to boost consumer discovery online in line with the overall marketing objectives on reach & engagement.

- Drive engagement through high quality and relevant digital content and other tactics through an understanding of media platforms.

- Plan and execute brand affinity-building online campaigns be it occasion-led and rapid cultural content marketing.

- Liaise with other teams to ensure best-in-class execution of initiatives around big days, festivals or on-ground programs like college ambassadors and event tie-ups.

Key functional responsibilities:

- Develop and execute a quarterly plan for building engagement and brand affinity on digital.

- Drive best-in-class digital content creation - be it for social, digital brand campaigns, re marketing campaigns, performance campaigns on digital or CRM communication.

- Manage and update the brand websites regularly basis winning SEO practices to boost consumer discovery of the brand online.

- Bring alive the mainline brand and category programs on digital through suitable content creation and other tactics.

- Build buzz for the brand on social through occasion-marketing and moments-marketing.

- People Management Agency team.

Interactions:

- Stakeholder Interactions (Within the Organization).

- Brand & Category, Media, Ecommerce and PR teams.

- Stakeholder Interactions (Outside the Organization).

Digital agencies:

- Collaborations with media or other content partners to create relevant content.

- Geographical Scope India - West & South.

Job Requirements:

- Educational Qualification PG/MBA in Marketing

- Specific Certification (if Any).

- Preferred Total Experience 4 - 6 years.

- Preferred Relevant Experience Minimum 4 years of experience in digital engagement, digital content creation and managing social media and performance creatives.

- Agency experience as well as digital-forward brands experience are suitable.

- SEO experience preferable.