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Senior Manager - Home Rental Services
Marriott International
posted 6d ago
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Job Description
The Senior Manager, Demand Generation is a key member of the Homes & Villas by Marriott Bonvoy global marketing team. This individual will lead a pilot program team as a demand generation strategist leveraging traditional and non-traditional digital marketing strategies to drive qualified organic traffic and conversion for HVMB s portfolio of premium and luxury home rentals including establishing a strong off-platform SEO strategy. Specifically, this role will lead a team of specialists focused on implementing new strategies to grow HVMB s current organic ranking and improve conversion from organic channels. This position will work closely with a number of teams, including: close collaboration with brand and performance marketing teams to drive awareness, perception and preference across key consumer channels while maintaining brand consistency; internal digital subject matter experts to ideate and implement organic growth strategies on-platform; internal and external tech teams to execute on-platform enhancements that will drive incremental revenue for HVMB. This position requires a self-motivated leader who is analytically minded, data-driven in their decision-making process and well versed in digital marketing.
This role will be hired as a Fixed-Term Contract through the end of 2025.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Business Administration, Hospitality Management (or related degree)
- 8+ years experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance
- 5+ years experience in marketing, with a focus on digital marketing, search engine optimization strategies, planning and execution
- Past demonstration of strong leadership, strategy and interpersonal skills, including business acumen, analytic abilities, and communication skills, as well as an aptitude for using data to formulate and test hypotheses.
- Proven experience scaling demand generation programs through technology, data and process
- Demonstrated strong analytical skills and metrics-based decision making
CORE WORK ACTIVITIES
Digital Marketing & Demand Generation Strategy
- Evaluates, defines and socializes HVMB s near and long-term organic traffic growth strategy.
- Develop and grow a high performing, metrics-driven, digital marketing team with an emphasis on organic traffic growth strategies off-platform that drive topline revenue.
- Meet and exceed aggressive revenue goals while evaluating and optimizing leading indicators of demand.
- Forecast, measure, analyze and report on the impact of demand creation activities on organic site visits, visit conversion and bookings.
- Interface with enterprise digital teams to develop and refine on-platform SEO strategies while also uncovering new areas of improvement to help drive organic traffic growth and conversion; communicate HVMB off-platform SEO strategies and tactics for cross team collaboration.
- Analyze real time data, industry news and the latest SEO technologies to identify trends, opportunities or areas for improvement and create actionable plans to drive performance.
Marketing & Content Strategy and Management
- Build data-informed and keyword-focused content strategies by analyzing and optimizing HVMB s owned content, as well as creating new SEO-driven content recommendations to socialize with internal teams.
- Work closely with both internal and external tech teams to provide consultation and direction on website and product enhancements/launches to ensure SEO best practices are being followed
- Partner closely with internal brand marketing and public relations team to ensure SEO is a key part of the overall brand communication strategy and PR teams are fully leveraging opportunities for ongoing link building
- Uncover new lines of communication through non-traditional social media platforms, journalist and content creator communities to drive new channels of organic traffic and brand affinity.
- Develop and execute new campaigns to create and maintain high levels of customer interaction and engagement.
- Identify and align HVMB brand with positive travel trending topics, identifying and fostering open communication with key social influencers within travel and lifestyle to drive brand awareness, new users and conversion to HVMB.
MANAGEMENT COMPETENCIES
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
- Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Strategy Execution - Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
- Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company s service standards.
- Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
- Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and software (e. g. , personal computers, word processing software, Internet browsers, etc. ).
- Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
- Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
- Reading Comprehension - Understands written sentences and paragraphs in work related documents.
-
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Employment Type: Full Time, Permanent
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