Classplus - Head - Marketing (5-10 yrs)

About Us:

Classplus, a revolutionary B2B Ed-Tech startup based in Noida, India, helps educators and content creators embark on their digital teaching journeys by providing them with a platform that empowers them to seamlessly transition online, offering live classes, storage solutions, transaction features, content monetization, and more - all in one super app.

We recognized the potential of educators and content creators, not just across India's tier 1 and tier 2 cities, but beyond, and became their secret "weapon of mass instruction".

What sets us apart? We thrived in the post-pandemic era. Today, we support a whopping 1 lakh+ educators and content creators from over 3,000 towns and cities. We have educators from test prep categories to new-age content creators teaching personal finance, cooking, digital marketing, organic farming, and many more, breaking barriers and reaching students globally using their own branded apps. Their growth has been meteoric, with some of them seeing revenue growth of more than 10X of what they did pre-Classplus. We're series-D funded and have marquee investors including Alpha Wave, Tiger Global, Sequoia Capital's Surge, Times Internet, Blume Ventures, and GSV Ventures put their faith in us.

As, a Marketing Head, your roles and responsibilities are:

1. Performance Marketing:

- Develop, implement, and optimize ROI-driven digital campaigns across platforms like Google Ads, Facebook, and LinkedIn.

- Monitor analytics to refine targeting, improve conversion rates, and maximize campaign performance.

- Collaborate with cross-functional teams to ensure alignment between performance and overall marketing strategies.

2. Product Marketing:

- Lead go-to-market strategies for product launches and ensure effective positioning.

- Conduct market research to understand consumer needs, competitive landscapes, and emerging trends.

- Collaborate with product teams to communicate key product benefits and features to target audiences.

3. Branding:

- Develop and maintain brand guidelines to ensure consistent messaging and visuals across all channels.

- Lead creative campaigns to enhance brand awareness and reputation.

- Oversee partnerships, sponsorships, and events to reinforce the company's brand identity.

4. Marketing Strategy:

- Design and execute comprehensive marketing plans that align with business goals.

- Track and analyze key performance metrics, reporting insights and recommendations to senior leadership.

- Identify and leverage new marketing opportunities to stay ahead in the industry.

5. Team Leadership:

- Build and manage a high-performing marketing team. Mentor and guide team members, fostering growth and innovation within the department.

Apply if you should have:

- 5-8 years of experience in a marketing leadership role from high growth start-up, covering performance marketing, product marketing, and branding.

- Proven ability to develop and execute successful marketing strategies.

- Strong analytical skills with the ability to interpret data and apply insights effectively.

- Excellent communication and interpersonal skills to manage internal and external stakeholders.

- Experience in managing budgets and delivering on KPIs.

- Familiarity with marketing tools and platforms like Google Analytics, CRM systems, and marketing automation tools.