Testbook.com - Manager - SEO (3-6 yrs)

About Us:

The fastest-rising startup in the EdTech space, focused on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionise the industry. With a registered user base of over 3.2 Crore students, more than 750 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets. Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, and what you want to add to them is respected in this startup. You are the sole master of your work. The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 1000+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.

The Role:

Testbook is looking for an experienced, data driven, and detail-oriented SEO Manager. The primary focus of this role will be to develop and implement a comprehensive SEO strategy that aligns with our business goals. Collaborating with cross-functional teams, you'll ensure our website and content are optimised for search engines, leading to increased organic traffic.

Responsible for:

- Create and execute an SEO plan for the assigned categories to maximise traffic from the organic channel.

- Producing and managing SEO-optimised content for landing pages alongside SEO and content marketing teams.

- Conducting keyword research with SEO tools to plan & prioritise content calendar.

- Implementing the wider SEO strategy for Testbook to drive organic traffic.

- through our content.

- Identifying and establishing valuable link-building opportunities and partnerships to boost our domain authority and search engine rankings.

- Defining clear SEO Goals, KPIs, and timelines.

- Create and maintain SEO performance dashboards to provide visibility on Goals & KPIs.

- Proofreading the content and making sure our content follows SEO, legal, and brand guidelines.

- Review and analyse analytics and site traffic to gauge positive and negative changes.

- Conduct SEO audits, collect and analyse data, identify trends and insights on search engine algorithms.

- Collaborate with the Content writing team for keyword research and provide instructions on the usage of keywords in the content.

- Suggest recommendations to optimise the content and define the structure of different types of content.

- Research, analyse, and benchmark against competitor performance.

- Managing SEO Executives and Interns.

What You'll Need:

Must Have:

- Proven 4+ years of experience in website/web page SEO optimization for Google search.

- Fluency in English.

- Hand-on experience with driving SEO initiatives for large websites.

- Expert in all areas of SEO including strong technical skills (HTML, site architecture, and content management systems).

- Understanding of search engine ranking factors, algorithms, site architectures, and strategies.

- Ability to anticipate or quickly react to the ever-changing landscape of search algorithms by staying on top of current search engine news, trends, practices, and social triggers.

- Strong analytical skills with understanding of web analytics and the ability to derive meaningful insights for the creation of organic search strategies.

- Have solid understanding of industry tools such as Search Console, Sistrix, Ahrefs, SEMRush and Screaming Frog.

- Familiarity with various Google APIs like Google Search Console API, GA4 API.

- Brownie Points If You Also Have:

- Experience with News SEO, Google Publisher Center, or Edtech.

- Strong understanding and experience of vernacular SEO.

- Familiarity with SQL, Python or Bigquery.

- AMP/PWA experience is a big plus.