YouTube Channel Manager - Startup (5-12 yrs)

Youtube Channel Manager

Job Description:

Roles and Responsibilities:

- In true startup fashion, you'll wear multiple hats and take ownership of key initiatives.

Your responsibilities include:

Strategic Leadership, Planning and Execution:

- Take responsibility for achieving targets in line with the annual operating plan (AOP) for organic Youtube channel.

- Strategize and execute campaigns on Youtube to increase subscribers, views, engagement among the target segment, eventually resulting into increase in business objectives (qualified leads, meetings, bookings).

- Develop and execute a comprehensive content strategy aligned with brand objectives.

- Create a content calendar and plan video topics, formats, and posting schedules.

- Close coordination with content team for building concepts, scripts for videos.

- Managing team for getting videos shot, editing and executing as per posting schedule on Youtube.

Video Optimization:

- Optimize video titles, descriptions, tags, and thumbnails for SEO and audience engagement.

- Close coordination with SEO team is required for this. Understanding of Youtube SEO is essential.

- Analyze performance metrics to refine and improve video strategies.

Audience Engagement:

- Conduct audience research to understand preferences and trends.

- Coordination with ORM team to ensure proper response to comments is done within set SLAs, fostering a sense of community.

Channel Growth:

- Implement strategies to grow subscribers, increase video views and virality.

- Collaborate with influencers, micro-influencers, creators, and partners to expand reach.

Team Leadership:

- Build and lead a high-performing Youtube organic team.

- Collaborate across teams (marketing, content, SEO, sales) to optimize messaging, scripts, shoots and outcomes.

- Mentor and guide team members to achieve peak performance.

Budget & Analytics:

- Track channel analytics using tools like YouTube Studio, Google Analytics, etc.

- Provide regular performance reports and actionable insights.

- Build organic youtube channel to deliver qualified leads, meetings which translate into bookings for the sales team.

- Manage budgets allocated to Youtube organic channel with precision, ensuring efficient allocation of resources to meet business goals.

- Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.

Optimization & Innovation:

- Identify tools and technologies for new organic content led marketing to stay ahead of trends.

- Continuously monitor competitor activities and emerging trends in demand generation from Youtube channel.

Requirements:

- Highly skilled and proficient in scaling up Organic Youtube channels and partnering with influencers, micro-influencers, creators etc.

- Proven track record of achieving results in scaling up B2C Youtube channels organically via content led marketing.

- 5+ years of experience in working with high growth startups (who have built businesses basis Youtube content), leading influencers, high growth youtube channels.

- Expertise in conceptualizing and managing diverse video formats (e.g., tutorials, explainer videos, and storytelling formats).

- Very clear understanding of Youtube algorithms to improve views, engagement and virality.

- Past exposure in content writing, script writing, video creations/editing would be a plus.

- Strategic thinker with strong analytical capabilities and a hands-on approach.

- A hustler with high problem solving ability, knack of working in 0 to 1 set-ups, with the ability to build, inspire, and manage high-performing teams.

- Exceptional verbal and written communication skills.

- Entrepreneurial mindset with a strong bias for execution and results.