SEO Manager (5-6 yrs)

SEO Manager

Skills:

Keyword Research, On-Page Optimization, Link Building, Technical SEO, off-page optimization, Case study, Google analytics, Marketing strategy,

Job Title: SEO Manager

Role Summary:

- We are looking for an SEO to drive the entire organic search strategy for i2e.

- S/he will focus on optimizing the website performance and the customer journey, provide insights through on page and off-page SEO recommendations, while supporting other marketing specialists within the team.

- As part of your responsibilities, you will drive the end-to-end SEO strategy for i2e.

- You will take the lead on building traffic, journey optimizations, customer experience and management reporting.

- The role involves strategy, execution and requires you to be creative, monitor, evaluate, communicate ideas across the organization.

- You will work closely with other marketing specialists, account development team, practice leads whilst being a core member of the Marketing team.

Qualification:

- Degree in digital marketing.

Experience:

- Minimum of 5 years of experience in managing SEO for a high traffic product/service organization.

Responsibilities:

- Develops an SEO roadmap that is aligned with i2e business goals.

- Work towards building organic search as a major contributor of i2es web traffic.

Execute:

- Drive SEO implementation across content, design, social media, and other marketing activities.

- Drive keyword discovery, identify and troubleshoot SEO issues and implement recommendations.

- Take lead in website optimizations, prioritizing conversion journey, identifying points of optimization by on page and off page SEO recommendations.

- Develop off-page optimisation projects - link-building.

- Work closely with PPC and content teams to optimise content and campaigns.

- Should have expertise in tracking daily, weekly & monthly KPI's.

Monitor:

- Evaluate progress against benchmark metrics monthly, quarterly and present reports on outcomes.

- Create dashboards that capture KPIs (both qualitative & quantitative) & share inputs with other marketing team members.

KPIs for Success:

- Development of organic search as a major traffic channel for i2e that helps us meet top line and bottom-line brand goals (awareness and leads acquisition). Traffic and time on site.

- SEO KPIs: Growth in traffic, time spent, and net new leads.

Knowledge & Skills:

- Proficiency in SEO tools such as Moz SEO, Webmaster tools, Google Analytics.

- Knowledgeable about HTML and CSS.

Desired Skills and Experience:

- Keyword Research, On-Page Optimization, Link Building, Technical SEO, off-page optimization, Case study, Google analytics, Marketing strategy.