Mamaearth - Senior Brand Manager - IIM/FMS/MDI/XLRI (2-7 yrs)

Role Overview :

- Own the Umbrella brand campaigns and brand purpose initiatives.

Responsibilities :

- Understand the market and brand in detail

- Strong analytical and creative ability

- Clear plan on how to win in the market against competition, in a given category

- Plan & execute 360- marketing campaigns for our brands, with clear goals and metrics in mind

- Clear understanding of the digital space and digital campaigns

- Work with cross-functional teams to think of levers to lift the brand and grow it

- Growth mindset and ambition to take ambitious targets

- Strong bias for action and quick action

Qualification:

- Master's degree in management/marketing, preferably from Tier 1 institutes

- Experience: 3-5 years of marketing experience where brand campaigns have been managed

- Preferred - Experience in hair categories

- Strong analytical bent of mind, to lay out clear brand strategy

- Digital media understanding, planning and evaluation.

- Strong creative sensibilities

- High ownership and passion, and fast action ability

- Ability to work with multiple stakeholders/agencies.