MamaEarth
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About MamaEarth
We are parents just like you. Our journey began when we, Ghazal and Varun, were expecting our first child. That’s the time we turned from a bungee jumping, pub hopping, carefree couple to basically a couple of safety wardens. Everything had to be safe, kosher & googled. When the morning sickness became a routine, we were shocked to find that there were no safer alternatives to pills and ended up having to struggle a lot.
After 9 rigorous months, we were finally blessed with our tiny little bundle of joy and just like you and every other parent in the world; we too wanted the best for our cute bambino. So, we wore our spyglasses & did all the possible research available. Whoa, we were shocked to see how most baby products, be it lotion or shampoo contained toxins which have proven to be harmful to the little ones. We were worried sick, and it wasn’t just our baby we were worried about but also for all the little ones we knew in our friend circle. That’s when we decided to do something about it & create products which were completely safe & certified toxin free. A brand, by a parent, for the parent. A brand which develops products from world-class research and attempts to solve every little problem that we as parents face. With the aim of making products which are mum-baby friendly, toxin-free, meet stringent international standards & are basically ultra-awesome, MamaEarth was born.
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Change Company | Change Company | Change Company | ||
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Overall Rating | 3.7/5 based on 172 reviews | 4.2/5 based on 427 reviews | 4.0/5 based on 828 reviews | 3.5/5 based on 1.2k reviews |
Highly Rated for | Salary | Work-life balance Salary Job security | Salary Skill development Company culture | No highly rated category |
Critically Rated for | Work satisfaction | No critically rated category | Promotions | Promotions Work-life balance Company culture |
Primary Work Policy | Work from office 66% employees reported | Work from office 69% employees reported | Work from office 55% employees reported | Work from office 81% employees reported |
Rating by Women Employees | 3.5 Good rated by 53 women | 4.2 Good rated by 89 women | 3.7 Good rated by 203 women | 3.3 Average rated by 555 women |
Rating by Men Employees | 3.7 Good rated by 114 men | 4.2 Good rated by 313 men | 4.0 Good rated by 540 men | 3.6 Good rated by 457 men |
Job security | 3.5 Good | 4.0 Good | 3.7 Good | 3.4 Average |
MamaEarth Salaries
Store Manager
Sales Officer
Beauty Advisor
Software Engineer
Area Sales Manager
Product Manager
Associate Product Manager
Senior Software Engineer
Brand Manager
Software Developer
MamaEarth Jobs
MamaEarth News
Honasa Consumer Surges 11% Amid Broader Market Rally
- Shares of Honasa Consumer, the parent of D2C brands Mamaearth, BBlunt, and The Derma Co., surged nearly 11% today to reach an intraday high on the BSE.
- The surge came on the back of a broader market rally, with benchmark equity indices BSE Sensex and Nifty 50 extending gains for the sixth straight session.
- Honasa Consumer is currently trading over 24% lower than its IPO issue price, as the company faces challenges in the beauty and personal care segment and a change in its business model.
- Honasa's transition from a super-stockist-led distribution model to a direct distributor model has affected its financial health, leading to significant losses.

Can Nat Habit Outdo Mamaearth, Plum & The Ilk In The Beauty & Personal Care Space
- Nat Habit, a D2C beauty and personal care brand, aims to offer 100% natural, fresh, and effective skincare and haircare products.
- Nat Habit has witnessed significant growth, with its revenue jumping from INR 44 Cr in FY23 to INR 80 Cr in FY24, driven by a strong repeat purchase rate of 52%.
- The brand has raised INR 114 Cr from various investors and plans to achieve a revenue of INR 130 Cr in FY25 and INR 210 Cr in FY26.
- Nat Habit intends to strengthen influencer collaborations, invest in community-building, expand its offline presence, and launch new products to achieve its growth targets.

Serious about building a solid business? "Don't give your 100% every single day', says Ghazal Alagh
- Mamaearth co-founder Ghazal Alagh suggests that entrepreneurs should avoid giving their absolute 100% every day for a balanced approach.
- Alagh emphasizes the importance of focused effort and strategic prioritizing, referring to it as the '85% Rule'.
- She compares this approach to athletic training, where rest and recovery play a crucial role in achieving peak performance.
- Mamaearth's parent company, Honasa Consumer Ltd, reported impressive financial performance with Rs 517.5 crore in revenue and returning to profitability in Q3FY25.

Mamaearth’s Ghazal Alagh Talks About Burnout in The Startup Space; Says “You Shouldn’t Give Your 100% Every Single Day”
- Mamaearth co-founder Ghazal Alagh challenges the notion of giving 100% every day, advocating for the '85% Rule' - a balanced approach that prioritizes sustainability and strategic effort.
- Alagh believes constantly pushing for 100% can backfire and instead suggests focused effort and strategic prioritizing.
- Overworking without strategic breaks can lead to fatigue, poor decision-making, and burnout.
- Netizens show support for Alagh's perspective, emphasizing the importance of a balanced approach and consistency for sustainable success.

36 Women Entrepreneurs At The Helm Of Unicorns And Soonicorns In India
- The Indian startup ecosystem is seeing a rise in women entrepreneurs, with over 7,000 ventures being led by women.
- Startups led by women raised over $930 Mn from 136 deals by the end of 2024, showing a significant surge in funding.
- More than 73,000 startups in India have at least one woman director on the board, indicating increasing gender diversity.
- Government initiatives like offering term loans to first-time entrepreneurs aim to foster women entrepreneurship.
- Women founders like Falguni Nayar, Ruchi Deepak, and Ghazal Alagh have built unicorns in the Indian startup ecosystem.
- The contributions of women leaders in startups like INDmoney, Open Financial Technologies, BYJU’s, Nykaa, and Pristyn Care are celebrated.
- Noteworthy women entrepreneurs include founders of startups like Rivigo, Mamaearth, Square Yards, Upstox, and Pratilipi.
- These women leaders have made significant strides in various sectors like finance, healthcare, logistics, education, and technology.
- Their success stories showcase their entrepreneurial spirit, innovative ideas, and commitment to driving change in the industry.
- Women entrepreneurs like Swati Bhargava of CashKaro, Upasana Taku of MobiKwik, and Vineeta Singh of SUGAR Cosmetics are impacting the fintech and beauty sectors.

Mamaearth Allots 3.59 Lakh Shares Under ESOP Scheme
- Honasa Consumer Ltd, the parent entity of Mamaearth and The Derma Co, has allotted 3.59 Lakh equity shares under the employee stock option plan (ESOP).
- 3.57 Lakh shares were issued under ESOP 2018, while 2,259 shares were offered under ESOP 2021. The total value of the newly allotted equity shares is approximately INR 79.8 Cr.
- The allotment increases the total paid-up equity share capital of the company from INR 324.82 Cr to INR 325.18 Cr.
- In January, the company's board approved the allotment of 45,663 stock options under ESOP.

Palak Tiwari joins Mamaearth as Brand Ambassador alongside Shilpa Shetty
- Palak Tiwari joins Mamaearth as Brand Ambassador alongside Shilpa Shetty
- The campaign highlights Mamaearth's face wash formula containing turmeric and saffron, targeting tan removal and restoring glow.
- Palak Tiwari is considered ideal for the brand's ethos due to her confidence, authenticity, and connection with younger audiences.
- Mamaearth, part of Honasa Consumer Limited, offers over 200 products and has reached over 5 million customers across 500 Indian cities.

Paid leave to go to Mahakumbh
- Honasa Consumer Ltd, the company behind brands like Mamaearth, has introduced a 'Couples Welcome' policy that encourages couples to work together in the same office.
- The policy aims to challenge the idea of keeping personal relationships and professional environments separate and recognizes the value of professional partnerships between couples.
- Hilton has announced a partnership with Army Welfare Placement Organisation (AWPO) to provide career opportunities for retired Army personnel and their families.
- Hilton sees a good fit in hiring talent from the armed forces due to shared values like integrity and teamwork.

Honasa Shares Slump 5% In Morning Trade
- Shares of Mamaearth parent Honasa Consumer slipped 5% to INR 219.55 during early trading hours.
- The company reported a flat profit in Q3 FY25 with a consolidated net profit of INR 26.02 Cr.
- Operating revenue rose 6% to INR 517.51 Cr during the quarter under review.
- Honasa's revenue from operations rose 12% on a QoQ basis.

Mamaearth parent Honasa records Rs 517 crore revenue in Q3 FY25; returns to profit
- Honasa Consumer Ltd., the parent company of Mamaearth and other personal care brands, reported revenue of Rs 517.5 crore in Q3 FY25.
- The company returned to profitability with a net profit of Rs 26 crore in the same quarter.
- Honasa attributed margin contraction to higher marketing expenses but expects margins to normalize in the longer term.
- Mamaearth, Honasa's flagship brand, increased its market share and household penetration, reaching over 2.16 lakh FMCG retail outlets in India.

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