Assistant Manager - Marketing

Job Purpose

Responsible for planning and execution of marketing initiatives for assigned residential projects

Role & responsibilities

• Assist in media planning and coordinating all modes of marketing communication/ promotion execution across all mediums, including ATL and BTL - such as print, outdoor, radio, launches, events, exhibitions, activations, trade meets, etc
• Innovatively ideate to execute various marketing collaterals required for the project within the prescribed budget, quality standards and timelines
• Develop and execute customer studies (qualitative & quantitative) like triggers & barriers, etc •
• Be the single point of contact for any product queries from Sales/ CRM during events/activations. Ensure that necessary information is communicated to the relevant stakeholders in a timely manner
• Liaison with the agencies with respect to briefs, campaign planning. Ideating marketing initiatives & programs along with agency partners
• Continuously building a pool of marketing vendors capable of executing various jobs as per requirement
• Feed in real-time information from primary & secondary research - market study, competition benchmarking and consumer research to facilitate decision-making for the business - including evaluation of land parcels, product recommendation and pricing recommendation
• Brief the Design team / architects to design the product for customers (residential)
• Work with the Design and Projects teams to conceptualise, brief and execute the entire customer journey and experience
• Play and active role in running the GTM process for every new project launch along with the BD team
• Keep track of all brand-related expenditures vis-a-vis budgets across projects
• Regular MIS entailing marketing performance against set KPIs and ROI

Preferred candidate profile

1. Marketing execution excellence
2. Creative ideation and visualization
3. Knowledge and know-how of marketing and branding
4. Analytical and logical thinking

Qualification and Experience

• Masters in business management
• 4-6 years of experience
• Real estate / FMCG background.

Perks and benefits