Social Media Manager

Key responsibilities

• Analyse customer expectations according to past social media activity
• Develop social media campaigns
• Define key performance indicators and KRAs for social media campaigns
• Update social media content across all channels
• Engage with customers and followers
• Use tools such as Buffer, Hootsuite or any other social media marketing tools that you currently use or plan to use
• Monitor campaigns and Analyse data obtained
• Track SEO and web traffic metrics
• Establish relationships with social media influencers to develop a strong network
• Develop content or assign tasks to content developers
• Keep an eye on social media trends
• Communicate effectively to all stakeholders, including senior management and content developers

Skills and Qualifications

• Experience as a social media manager or a similar role 3-7 Years
• Experience in creating social media strategies
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Excellent verbal and written communication skills
• Aptitude for crafting engaging content
• Strong organizational and multitasking abilities

Preferred Qualifications

• Bachelors/Masters degree in marketing, digital marketing, internet marketing or related field
• Prior experience as a copywriter
• Prior experience as a content manager.