Specialist - Software Engineering

Job Description

A Senior Professional Campaign Developer is responsible for development, implementation, and execution of personalized marketing campaigns. Ability to work on campaign optimizations, analysis, workflow, journeys and act as consultant for the tool technologies and marketing automation solutions.

Why we are looking for you

Senior Campaign Developer with a proven track record in designing, developing, QA, and configuring Marketing Technology (AJO). Skilled in utilizing advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications.

Senior developer demonstrates a comprehensive knowledge of multi-channel marketing strategies, empowering them to lead insightful business discussions and engage directly with stakeholders on functional matter

What you will enjoy in this role

The Senior, Campaign Developer (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for executing campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign estimation, requirement gathering, solution design, platform setup with foundational schemas, performance monitoring, result analysis, and reporting. The role also involves thinking creatively to design and deliver complex solutions, enhancing implementation and migration activities, and offering technology consulting. Staying current with new technologies, ensuring precise documentation and mentoring team members are essential for achieving client success and desired outcomes, with a focus on durability and longevity.

What you will do

Successfully lead, execute the design and development of marketing automation campaigns.

Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement.

Collaborate with marketing stakeholders to gather requirements and translate business needs into technical solutions.

Design and implement complex marketing campaigns via various digital channels. Conduct code reviews and ensure adherence to best practices and coding standards. Configure and optimize dynamic content personalization, data manipulation, and integration with external systems.

Implement audience segmentation strategies based on customer demographics, behaviors, and engagement metrics to improve marketing effectiveness.

Develop custom reporting and dashboards within tool and integrated analytics platforms.

Stay informed about industry trends, best practices, and emerging technologies in marketing automation and digital marketing, and share knowledge with the team through training sessions, workshops, and documentation.

Proactively identify opportunities for process improvements and driving initiatives to increase operational efficiency and campaign effectiveness.

Mentor junior developers and provide guidance on tool development best practices and methodologies

Troubleshoot and resolve technical issues related to tool configuration, data integration, and campaign execution

Required Technical Skills

Experience in technology integrations with Marketing technologies (AJO, ACC, AEP)

1 years minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project.

Hands on experience on the Adobe Campaign tool is an added advantage

3+ years of SQL development experience including.

3+ years of scripting/programming experience (JavaScript preferred)

1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries

Eager to learn new applications of traditional technologies.

Able to articulate and convey technical concepts to a mixed aud