Lotus Interworks - Specialist - Email Marketing - Simplia (3-10 yrs)

Job Title: Email Marketing Specialist

Location: Remote

Time- 7 PM to 4 AM IST (US Time Zone)

About Simplia:

- Simplia is a forward-thinking organization dedicated to providing innovative solutions that simplify the complexities of our clients' needs. We are looking for a talented Email Marketing Specialist to join our dynamic team and help us deliver effective email marketing campaigns to our diverse clientele in the US and North America.

Position Overview:

- As an Email Marketing Specialist at Simplia, you will be responsible for developing and executing email marketing strategies that engage, nurture, and convert leads into loyal customers. You will work closely with our marketing team to design compelling content and optimize campaign performance for our North American clients.

Key Responsibilities:

- Design, build, and implement email marketing campaigns using industry best practices.

- Segment email lists to target specific audiences effectively.

- Create engaging content that resonates with our clients' audiences and drives action.

- Analyze campaign performance metrics and report on key insights to improve future campaigns.

- Conduct A/B testing to optimize subject lines, content, and calls-to-action.

- Collaborate with cross-functional teams to align email marketing strategies with overall marketing goals.

- Stay updated on email marketing trends and best practices to ensure compliance and effectiveness.

- Manage and maintain email marketing platforms and tools.

Qualifications:

- 3+ years of experience in email marketing, preferably with US/North American clients.

- Proficiency in email marketing software (e.g., Mailchimp, HubSpot, Constant Contact).

- Strong understanding of email marketing metrics (open rates, click-through rates, conversion rates).

- Excellent copywriting and editing skills.

- Experience with marketing automation and CRM tools is a plus.

- Familiarity with A/B testing and data-driven decision-making.

- Creative mindset with attention to detail.

- Strong communication and project management skills.

Why Join Us?

At Simplia, you will be part of a collaborative and innovative team that values creativity and forward-thinking solutions. We offer competitive salaries, flexible working arrangements, and opportunities for professional growth.

Simplia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.