Specialist - Marketing Automation/Email Marketing (4-8 yrs)

Marketing Automation Specialist/Email Marketing Specialist

Job Overview

As the Marketing Automation Specialist/Email Marketing Specialist at Aavenir, you will leverage your expertise to design, implement, and optimize email marketing campaigns that drive lead generation and nurture relationships.

- This role is both strategic and technical, involving hands-on campaign execution, managing deliverability, CRM workflows, and performance analytics to achieve measurable outcomes.

Key Responsibilities :

Campaign Strategy & Execution :

- Develop and execute end-to-end email marketing campaigns focused on lead generation and nurturing strategies.

- Take ownership of email marketing-generated MQLs and new pipelines as key success metrics.

Technical Management:

- Manage the technical aspects of email tools, including maintaining domain score, ensuring spam compliance, and optimizing deliverability.

Performance Monitoring:

- Monitor and analyze email campaign performance using KPIs such as open rates, click-through rates, and conversion rates to ensure ongoing improvement.

CRM & Automation:

- Oversee CRM system management to maintain accurate segmentation, targeting, and automation workflows for lead generation.

Cross-functional Collaboration:

- Collaborate with Sales, Product, and Content teams to align email marketing efforts with overarching business goals and ensure unified messaging.

Qualifications:

- Experience: 4-8 years in email marketing and automation, ideally in a B2B or SaaS environment.

- Technical Skills: Proficient in using email marketing tools (e.g., HubSpot, Salesforce Marketing Cloud) and CRM systems, with strong technical knowledge of deliverability and domain health.

- Analytical Skills: Demonstrated ability to analyze and interpret campaign performance data and make data-driven decisions for improvement.

- Soft Skills: Strong communication, collaboration, and project management skills.

- Work Environment Fit: Comfortable working in a fast-paced startup environment and adapting to a hybrid work setup.

Why Join Us :

Career Impact: Opportunity to make a meaningful impact in a leading B2B SaaS company with an innovation-driven mission.

Collaborative Team: Join a supportive and cross-functional team working toward shared goals.

Flexibility: Hybrid work model to balance in-office and remote work.