Doceree - Director - Email Marketing - AdTech Domain (8-10 yrs)

About Doceree:

- Doceree is a growing AdTech start-up delivering innovative solutions.

- As the first global network of physician-only platforms for programmatic messaging, Doceree is transforming the digital communication landscape in the global healthcare industry.

- Doceree provides the most comprehensive solution to Healthcare and Lifesciences advertisers to reach the target audience in the most effective and efficient way through programmatic digital advertising.

Our Core Belief:

- Technology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients' outcomes.

- We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry.

- Doceree is operating in 22 countries currently with offices in NY, India and London.

Website http://www.doceree.com/ , social media link https://www.linkedin.com/company/doceree/

Department: Marketing

Job Scope: Global

Location: Noida, India

Reporting to: Director- Corporate Communications

Current Team Size: NA

Work Setting: Onsite

Purpose of the Job:

- Director - Email Marketing will be responsible for developing and executing high-impact email campaigns that nurture leads, drive engagement, and convert prospects.

- The ideal candidate will have deep expertise in sequential email marketing strategies, a data-driven mindset, and a knack for crafting catchy, persuasive messaging that resonates with healthcare and pharmaceutical audiences.

Key Responsibilities:

- Develop and execute a strategic email marketing plan to drive lead generation and engagement across Doceree's markets, with a strong focus on the US healthcare and pharma sectors.

- Create and optimize sequential email campaigns that effectively guide prospects through the marketing funnel-from awareness to conversion.

- Craft compelling, high-converting email copy that resonates with target audiences, ensuring strong open rates, CTRs, and conversions.

- Implement automation and personalization strategies to improve campaign performance and audience segmentation.

- Analyze and optimize email performance metrics, A/B test subject lines, content, and CTAs to improve engagement.

- Collaborate with content, design, and sales teams to align messaging and ensure a seamless user journey.

- Stay ahead of email marketing trends, compliance regulations (HIPAA, CAN-SPAM, GDPR), and best practices to ensure ethical and effective campaigns.

Qualifications Requirement: Experience, Skills & Education:

- 8+ years of experience in email marketing, preferably in B2B, healthcare, or pharmaceutical industries.

- Proven expertise in sequential, drip, and lifecycle email campaigns that drive lead generation and conversion.

- Strong copywriting skills with the ability to craft catchy, persuasive, and engaging email content.

- Hands-on experience with email marketing automation platforms (e. , HubSpot, Marketo, Pardot, Mailchimp).

- Strong analytical mindset with experience in A/B testing, segmentation, and performance optimization.

- Familiarity with HIPAA, CAN-SPAM, and GDPR compliance in email marketing.

- Ability to collaborate across teams and drive alignment between marketing, sales, and product teams.