Associate Director - Digital Marketing - AdTech Firm (8-12 yrs)

Job Description:

- We are seeking an experienced Associate Director - Digital Marketing to lead and execute innovative digital media campaigns, provide strategic direction to clients, and collaborate with cross-functional teams to deliver measurable results.

- This role requires a seasoned professional with a strong understanding of digital media planning, campaign execution, and client engagement.

Roles and Responsibilities:

- Develop digital-specific media plans based on the integrated media planning briefs from the Business team.

- Execute and manage campaigns across search, social, and programmatic platforms.

- Collaborate with the Business team to understand brand objectives and budgets to align digital strategies with overall communication goals.

- Propose strategic digital approaches based on audience insights, category trends, and competition analysis to ensure successful outcomes.

- Guide and mentor the team to ensure effective campaign implementation and delivery.

- Address client queries and manage ad hoc requests related to digital media plan execution.

- Partner with the Business team to review and optimize ongoing digital media campaigns.

- Conduct regular campaign performance reviews and share comprehensive reports with Brand Managers, including post-campaign analysis.

- Contribute to integrated pitches by collaborating with cross-functional teams.

- Oversee internal reviews, talent resourcing, and reporting on campaign performance.

- Build and maintain relationships with key vendors to explore innovative ideas, gain industry insights, and foster long-term partnerships for client benefit.

Skills and Qualifications Required:

Experience:

- Proven expertise in digital marketing roles within Digital Agencies or Ad Tech Firms.

- Strong background in media planning, campaign execution, and client engagement.

Skills:

- Proficiency in search, social, and programmatic advertising platforms.

- Strong analytical and problem-solving abilities to optimize campaign performance.

- Effective communication and leadership skills to guide teams and liaise with clients.

- Ability to handle multiple priorities and deliver under tight deadlines.

Knowledge:

- In-depth understanding of digital media trends, tools, and techniques.

- Familiarity with category and competition analysis.