Assistant General Manager - Category Development

We have a suitable opportunity in the Consumer Products division for the position of AGM -Category Leader. The location of the job will be Mumbai HO.

Mission:

Create and own the Category Strategy, Short and Long term, both internally and externally from vision to execution across O+O channels and customers

Key Responsibilities:

Category Strategy Design:

1. Build the Category Strategy based on Deep Consumer, Customer and Shopper Insight.
2. Translate the Category Strategy into Short and Long term action plans to un-lock growth (6Ps ++)

Activation O+O: (Here and Now + Build for the Future)

1. Build and implement the Go-To-Market Strategy (Right Assortment x Right Channel),
2. Collaborate with key stakeholders to design and deploy the Brand and Category activation plans
3. Collaborate with RGM to deliver on Category Valorization (Right Price MRP and ASP, Right Promo, Mix)

Customer Collaboration:

1. Strategies the right Right Brand / Category Project x Right Customer collaboration
2. Engage with customers to build Win-Win partnerships
3. Deliver on the in-store activation agenda

Directional KPIs:

• Consistent Growth: Category CNS, Category Evol%
• Competitive: Category and Brand MS%
• Profitable Growth: Valo%, GM%
• Additional input metrics: #in-store transformation agenda, Deployment OTIF

Key Skills:

Functional Skills:

1. Strong Analytical Mindset / Data driven decision making
2. Strong on Critical thinking and Logical reasoning
3. Strong appreciation of Make-Up and the Make-Up consumer
4. Understanding of CPDs Route to Market

Softer Skills:

1. Strong Growth mindset
2. High Bias for Action
3. Strong collaborator / team builder
4. High on Accountability

Key Relationships:

• CBD Team: RGM, Merch. Manager
• Brands: Brand GMs, BBLs
• Commercial: Commercial Director, Channel Heads, Planners
• Support: CMI, Control, Zone and Groupe CBD teams