KPIT - Technology Marketing Expert (7-8 yrs)

About the Job:

- We are looking for a Technology Marketing Expert to drive branding, positioning, and content creation for specific products and solutions.

- This role involves developing and executing marketing strategies, creating compelling technology stories, and collaborating with internal and external stakeholders to enhance brand visibility and lead generation.

Roles and Responsibilities:

- Plan and execute marketing activities, including branding, positioning, and content creation for KPIT's offerings.

- Develop and implement marketing programs and strategies for product/solution promotion.

- Design and execute campaigns to achieve targets such as awareness, impressions, and lead generation.

- Create content for internal and external audiences, including customer presentations, sales training materials, thought leadership, and demand generation assets.

- Monitor industry trends, market movements, competitive activity, and emerging technologies.

- Collaborate with external consultants, partners, agencies, freelancers, and other channels for content creation and campaign execution.

- Understand the business models of major cloud players (Microsoft, Amazon, Google) and their engagement with automotive OEMs.

- Develop engaging technology storytelling that resonates with the target audience and supports business development.

- Craft impactful presentations, articles, and other content to enhance positioning and outreach.

Skills and Qualifications Required:

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- Strong understanding of technology marketing, branding, and content development.

- Experience in campaign execution, lead generation, and market analysis.

- Ability to create compelling narratives around complex automotive technologies.

- Familiarity with cloud platforms (Microsoft, Amazon, Google) and their business strategies.

- Excellent communication, collaboration, and strategic thinking skills.