Specialist - Marketing - FinTech/SaaS Product/Startup (5-7 yrs)

Specialist - Marketing

Job Description:

- The ideal candidate will be responsible for creating marketing content and distributing it effectively.

- You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events.

- You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts.

- Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Responsibilities:

Strategic Thinking & Leadership:

- Collaborate with the Head of Marketing to define and prioritize key strategic goals and initiatives.

- Develop and implement strategic plans to drive marketing growth and business impact.

Process Improvement & Optimization:

- Identify inefficiencies in marketing processes and design solutions to enhance productivity.

- Establish and maintain streamlined workflows for campaign management, content creation, and program execution.

Analytics & Insights:

- Monitor and analyze key marketing metrics to assess performance and inform strategic decisions.

- Work closely with the marketing analytics team to implement data-driven decision-making practice.

Qualifications:

- 5+ years of experience in marketing strategy, operations, or a related leadership role.

- Previous experience in branding/GTM strategy in a start-up or a consumer brand.

- Proven ability to manage multiple projects and initiatives simultaneously.

- Strong analytical skills with experience in marketing analytics tools and platforms.

- Experience working in fast-paced industries, such as fintech, SaaS, or B2B environments, is a plus.