Senior Product Marketer

What youll do on the job:

• Product messaging and positioning - Develop product messaging that differentiates Kovai.co products and services from others in the market
• Enabling Sales - Communicate the value of new products and services to the sales and marketing team using various tools and collateral
• Market, customer and competitor analysis - Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product
• Demand generation - Develop the strategy for and manage the marketing programs that drive awareness and organic demand
• Content development - Conceptualize and create unique product and solution content for a variety of platforms
• Evangelism - Serve as a company spokesperson and go-to thought leader for Kovai.co’s
• Product releases - Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery.

Who’ll be a good fit:

• B2B software marketing - SaaS experience preferred
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
• Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning
• Metric driven, comfortable in working with data to draw and share insights with stakeholders
• Experience creating highly leveraged sales tools, training, and collateral.