GTM: Build and execute the GTM strategy, lead product launches, set competitive positioning, manage day-to-day marketing support for your respective product domains; in a nutshell, own or champion your product domains in collaboration with the Product Management team.
Sales Enablement: Communicate the value proposition of your product including how they compare to competitive offerings, to the sales and field teams and develop the sales tools that support the selling process, including sales training and product demos.
Analyst relations: Collaborate with Corporate Marketing and support ac-vi-es related to analyst relations that would include positioning SAWO in various strategic surveys, interviews, and trade shows.
Persona research: Understand the buyer and the end-user. Build buyer personas and needs; be the expert on your buyers, how they buy and their buying criteria; be the expert on your end-users and how they use your product; act as the voice of the customer across all functions (i.e., product management, sales, marketing).
Thought Leadership: Create thought leadership content pieces by researching relevant topics for particular personas, topics from the identity world, and geopolitical/technology topics related to the same, where relevant.
Insights Research: Strive to continuously deliver industry, market, and product insights to support product roadmap/positioning, campaign development and other relevant areas, and company growth.
2+ years of Product Marketing or Solutions Marketing experience.
SaaS or Enterprise software experience is a must; proven track record marketing to a technical audience.
Nice to Have
Able to collaborate effectively with a diverse, remote team in ambiguous situations.
Strong written and verbal communication and presentation skills.
Strong focus on metrics and measuring success.
Strong attention to detail and ability to juggle several projects at the same time.
Must be able to take initiative, follow up, and drive cross-departmental add ons in order to meet challenging deadlines.
Bachelors in Computer Science, Engineering or a related technical field is preferred