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2 Mad Street Den Jobs

Product Marketer

2-3 years

Chennai

1 vacancy

Product Marketer

Mad Street Den

posted 5mon ago

Job Description

    • Product Positioning, Messaging, and Content
      • Working on the product s positioning and messaging strategy
      • Building and executing launch plans for the product and new product features
      • Staying updated on industry and market news, trends, competition, etc
      • Building and implementing a content and promotion strategy for the product - across different formats (including blog posts, videos, reports, case studies, SEO articles, etc) and channels (including newsletters, social media, PR, etc)
    • Generating Top of the Funnel Leads (along with the Demand Generation Team)
      • Contributing to the quarterly inbound and outbound campaign strategies and lead generation plans for the product
      • Creating campaign content - including emails, ads, and landing pages
      • Working with teams to collect and analyze campaign data, finding patterns, and optimize the lead generation strategy
    • Enabling the Sales and Other Customer-Facing Teams
      • Building sales decks, cheat sheets, flashcards, and other sales enablement material for the product
      • Working with the sales team to train them on the story of the product, how to sell, and how to demo it
    • In-app marketing and working with the Product Management team
      • Understanding how customers are interacting with the product and using that to iterate messaging and increase adoption
      • Working on in-app product marketing, help documentation, and tool tips
      • Share market research with the Product Management team and helping adjust roadmap accordingly
  • What we are looking for
    • 2-3 years experience in SaaS product marketing
    • Excellent written and verbal communication skills
    • Ability to grasp complex technical concepts, break them down, and express them in simple language
    • Ability to think strategically at the product and market level - and translating them into tactical plans
    • Proficiency in telling stories through data
    • Bonus, but not compulsory : A background in computer engineering or A.I.

Employment Type: Full Time, Permanent

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What people at Mad Street Den are saying

What Mad Street Den employees are saying about work life

based on 46 employees
79%
94%
71%
100%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Mad Street Den Benefits

Free Food
Team Outings
Work From Home
Job Training
Soft Skill Training
Health Insurance +6 more
View more benefits

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