Senior Manager Digital Marketing

What youll do on the job:

• Brand messaging and positioning - Develop product messaging that differentiates Kovai.co products and services from others in the market.
• Enabling Sales - Communicate the value of new features and services to the sales and marketing team using various tools and collateral.
• Market, customer and competitor analysis - Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product.
• Demand generation - Develop GTM strategy and manage the marketing programs that drive awareness and organic demand.
• Content development Conceptualize and create unique product and solution content for a variety of platforms.
• Feature releases - Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery.

Who’ll be a good fit:

• B2B software marketing - SaaS experience preferred.
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market.
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Ability to effectively lead, inspire, and mentor direct and indirect reports.
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing.
• Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning.
• Metric driven, comfortable in working with data to draw and share insights with stakeholders.