Manager - Branding & Marketing

Purpose/Objective

The Branding & Marketing Manager plays a crucial role in the Manufacturing industry at Adani, overseeing all aspects of branding, marketing strategies, and promotional activities. The ideal candidate will have 10-15 years of experience in marketing and branding, with a proven track record of driving successful campaigns and enhancing brand visibility. This position offers the opportunity to the marketing team, collaborate with cross-functional departments, and contribute to the overall growth and success of the organization

Key Responsibilities of Role

- Develop and implement comprehensive branding and marketing strategies to enhance brand visibility and drive business growth - Manage all the social Media handles of the company. - Collaborate with internal teams to ensure brand consistency across all touchpoints - Conduct market research and analysis to identify trends, opportunities, and challenges - Manage the marketing budget and allocate resources effectively to maximize ROI - Monitor and report on the performance of marketing campaigns, using data-driven insights to optimize strategies - Stay up-to-date with industry trends and best practices to drive innovation and creativity in marketing initiatives - Build and maintain strong relationships with external partners, agencies, and vendors - Present the company appropriately at industry events, conferences, and trade shows to promote brands and build networks - Identify relevant events and participate through Booth & Sponsorships. - Ensure all marketing activities comply with legal and regulatory requirements

Technical Competencies

Digital marketing strategies and tools,Brand management and positioning,Market research and analysis,Advertising and promotional techniques,Budget management and ROI analysis

Qualifications and Experience

Bachelor's or Master's degree in Marketing - 10-15 years of experience in marketing, branding. - Demonstrated success in developing and implementing marketing strategies & Campaigns - Proven track record of driving brand awareness and visibility through social media. Experience in managing Events & Sponsorships within budget