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60 KEKA TECHNOLOGIES Jobs
Performance Marketer
KEKA TECHNOLOGIES
posted 1d ago
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Job Description
About Keka:
- We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules.
- This is one of those products which any HR would need to automate his/her process in any organization.
- 8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market
- Some of our clients are OYO, RR, Dream11, One+, shadi.com and so on. We have recently received Series funding of $57 million as well which is highest in the SaaS world.
Few Key Achievements:
- Company Valuation: 200 million Approximately
- Annual Revenue as of 2024: 13-14 million USD.
- 60-65% Year-on year growth
- Highest funding in the SaaS Space
Position Overview:
We are seeking a highly skilled and data-driven Performance Marketer to lead and execute paid marketing campaigns that drive measurable results. The ideal candidate will have a deep understanding of digital advertising platforms {Google Ads, LinkedIn, Meta etc}, analytics tools, and growth strategies. They will work closely with cross-functional teams to optimize campaign performance and maximize ROI.
Key Responsibilities:
Campaign Strategy & Execution:
- Develop, implement, and optimize paid advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, and other digital channels.
- Identify target audiences and ideate compelling ad creatives and copy to engage them with graphic designer & copywriter.
- Drive user acquisition, conversion, and retention through effective performance marketing strategies.
Performance Optimization:
- Continuously monitor, analyze, and refine campaigns to improve key metrics such as CTR, CPC, CPA, ROAS, and overall campaign performance.
- Conduct A/B testing on creatives, landing pages, and ad placements to identify what works best.
- Stay updated with industry trends and platform algorithm changes to maintain competitive advantage.
Data Analysis & Reporting:
- Create detailed performance reports and actionable insights for stakeholders.
- Implement tracking mechanisms (UTMs, pixel integrations) to ensure accurate attribution.
Collaboration & Stakeholder Management:
- Partner with content, design, and product teams to align campaigns with overall marketing and business goals.
- Collaborate with external agencies or freelancers when needed to scale efforts.
- Communicate results, challenges, and opportunities effectively to the leadership team.
Qualifications & Skills:
Experience:
- 3+ years in performance marketing, digital advertising, or a related field.
- Proven experience managing high-budget campaigns with demonstrated ROI improvement.
Technical Skills:
- Expertise in advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.)
- Proficiency in analytics and reporting tools (Google Analytics, Ahrefs, etc.)
- Familiarity with CRM tools and marketing automation platforms (HubSpot).
Soft Skills:
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
What We Offer :
- A dynamic and growth-oriented work environment.
- Opportunities for professional development and learning.
If you re passionate about driving measurable growth through performance marketing and thrive on data-driven decision-making, we d love to hear from you
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Performance Marketer roles with real interview advice
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based on 161 employees
Flexible timing
Monday to Friday
No travel
Day Shift
KEKA TECHNOLOGIES Benefits
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