Katyayani Organics - Specialist - Digital Marketing (5-9 yrs)

Job Profile : Digital marketing Specialist.

Location : Bhopal.

Job Type : Full-time / On site.

Experience Required - 5+ years.

Job Overview:

- We are seeking a detail-oriented and data-driven Campaign Manager to manage and optimize our pay-per-click advertising campaigns.

- The ideal candidate will be responsible for executing effective strategies, analyzing performance metrics, and ensuring a high return on investment (ROI) for paid media efforts.

Key Responsibilities:

Campaign Management:

- Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media networks (Facebook, LinkedIn, Instagram, etc.

- Conduct thorough keyword research and selection to optimize ad targeting.

- Write compelling ad copy and optimize landing pages for conversion.

Performance Analysis:

- Monitor campaign performance metrics such as CTR, CPC, conversion rates, and ROI.

- Generate and analyze detailed performance reports to provide actionable insights.

- Perform A/B testing to identify high-performing ads and strategies.

Budget Management:

- Allocate and optimize budgets for campaigns to maximize performance.

- Track daily and monthly budgets to avoid overspending or underspending.

Strategy Development:

- Stay up-to-date with PPC trends, algorithm changes, and new features.

- Suggest innovative strategies to enhance campaign effectiveness and meet business goals.

Collaboration:

- Work closely with the marketing team to align PPC campaigns with broader marketing objectives.

- Collaborate with designers and developers to ensure creative assets and landing pages meet campaign needs.

Key Skills & Qualifications:

- Degree in Marketing, Business, or a related field.

- 5+ years of experience in PPC campaign management.

- Proficiency in PPC platforms such as Google Ads, Microsoft Ads, and social media ad platforms.

- Strong analytical skills and experience with tools like Google Analytics, SEMrush, or other reporting tools.

- Familiarity with bid management tools (e. , Marin Software, Kenshoo) is a plus.

- Excellent verbal and written communication skills.

- Strong organizational skills and attention to detail.

- Certification in Google Ads or equivalent is preferred.