Marketing Lead

Role & responsibilities

• Content Creation: Develop engaging and relevant content for various marketing channels, including but not limited to blogs, social media, email campaigns, and website copy.
• Product and Propositions Collateral Management: Oversee the creation, distribution, and maintenance of marketing collateral such as brochures, case studies, whitepapers, and presentations.
• Strategy Development: Collaborate with cross-functional teams to develop marketing strategies aligned with business goals and target audience needs.
• Campaign Execution: Plan and execute marketing campaigns to promote products, services, and events, ensuring consistent messaging across all channels.
• Market Research: Conduct market research to identify industry trends, competitor strategies, and customer preferences to inform marketing initiatives.
• Brand: Ensure brand consistency and adherence to brand guidelines across all marketing materials and communications.
• Analytics and Reporting: Track and analyse marketing performance metrics to measure the effectiveness of campaigns and optimize strategies accordingly.

Preferred candidate profile

Were looking for Marketing Lead for our SMB Business with 12 ~15 years of experience to join us in Mumbai.