Senior Executive - Growth

We are looking for a creative, analytical, and intuitive person with a strong understanding of driving user growth via channels like email, whatsapp,sms and push notifications. Work on sale event s campaigns to drive booking revenue growth using industry-leading marketing technology platforms

Key Responsibilties -

• Develop personalized communication strategy for ixigo using email, sms, whatsapp, app notifications etc.

• Configure platform partner discounts vouchers.

• Manage banners across apps website for different offers sale events.

• Launch promotional offers and events to attract new customers.

• Work closely with the cross-functional teams (design, content, ad ops, automation) on campaign requirements, campaign strategy, and how to best execute campaigns. Build a framework for targeting, acquiring, educating and nurturing the user base

• Use data and testing to optimize and improve content and targeting for all customer communications.

• Identify, acquire, and integrate new tools and technologies for marketing automation

• Support weekly, monthly and ad hoc reporting on Email, Site content, SMS and Push performance metrics, analyzing results and identifying opportunities to increase engagement revenue.