iOPEX Technologies - Manager/Senior Manager - Campaign Strategist - Practices (10-20 yrs)

Location: Chennai

Position Type: Full Time

Reports to Delivery Head Reportees Ops Team

Qualification - Degree in Marketing, Business, Data Analytics, or a related field.

Experience - 10+ years

Requirement Summary / Job Brief:

- We are looking for a seasoned Manager/Sr. Manager - Practices (Campaign Strategist) to lead revenue strategies and drive impactful insights for our Digital Marketing and Media Services team.

- With over 10 years of expertise in digital media partnerships, business development, and data-driven decision-making, you will play a pivotal role in optimizing campaign performance, fostering brand partnerships, and scaling revenue growth.

- This is a high-impact leadership role for someone with a deep understanding of seller-side platforms (SSPs), demand-side platforms (DSPs), marketing analytics, and ROI-focused execution.

ABOUT THE TEAM:

- You will be part of the Digital Marketing and Media Services at iOPEX which looks for vibrant individuals who share the common values of Intrapreneurship, Customer Focus, Integrity, and Transparency, which we call as the "iOPEX Code".

ROLE & RESPONSIBILITIES

1. Design and implement data-driven revenue growth strategies to achieve incremental ROAS (Return on Ad Spend).

- Identify and capitalize on opportunities to drive higher campaign performance and increase overall brand spend.

- Leverage insights from marketing analytics to build actionable strategies for digital media investments.

- Develop and nurture relationships with key digital media partners, agencies, and platforms (SSPs, DSPs).

- Negotiate and structure impactful media deals to maximize brand visibility and ROI.

- Lead initiatives to align media partnerships with overall business development goals.

- Oversee analytics frameworks to track and improve performance metrics, including ROAS, CTR, and engagement.

- Collaborate with client teams to optimize campaign strategies based on insights and real-time data.

- Implement tools and processes to measure the incremental value of campaigns, identifying areas for improvement.

10. Present actionable insights and performance updates to Client executives and cross-functional teams.

11. Conceptualize and execute initiatives to enhance media performance and audience targeting.

12. Stay ahead of market trends and emerging technologies to integrate cutting-edge strategies into campaigns.

13. Drive innovation in programmatic advertising and addressable media solutions.

OTHER SKILLS REQUIRED

1. Proven expertise in digital media platforms, including seller-side platforms (SSPs) and demand-side platforms (DSPs).

- Strong track record of building and managing high-performing teams.

- Deep knowledge of marketing analytics tools and frameworks to track campaign performance.

- Demonstrated success in increasing incremental ROAS and driving higher brand spend.

- Experience with advanced data analytics platforms and tools (e. , Tableau, Power BI, Google Analytics).

- Familiarity with programmatic advertising and evolving trends in digital media buying.

- Advanced certifications in digital marketing, media planning, or analytics platforms.

ABOUT IOPEX:

- iOPEX is a new-generation Digital services provider offering AI Engineering and AI Operations services.

- We are process innovators focused on extracting the best out of the investments you have already made and enable "byte-size" Agile Transformation to continuously innovate and optimize "Cost to Book" & "Cost to Serve.

- At iOPEX, we help you realize that golden ratio where your technology and business are in complete synergy, making your company greater than the sum of its parts.

- Founded in 2009, the demand for our specialized optimization services has helped us grow 60% YoY.

- We don't believe in a "one size fits all" policy and have seen the difference that a tailor-made offering can bring to businesses, and this is exactly why we love building custom solutions for all our clients.

- We take pride in challenging ourselves and extending boundaries to create new products and novel solutions for traditional and new age business.